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Welcome to Authority Alchemy.  To best explain what we are, let’s look at the two words.

The definition of authority is: person or organization having power or control in a particular area, niche or industry.

The definition of alchemy is: the process of changing something common into something very special.

Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.

The best place to start is by listening to our top rated show on iTunes and Stitcher.  A new episode is broadcast every Tuesday, and had been as high as the #4 Marketing podcast in the US.

Listen to the Podcast
The simple truth is, if you aren’t deliberate, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset. - Dan Kennedy
Free Video Training
  • Learn the same strategies used by celebrity entrepreneurs
  • See how you can be featured in major media sources
  • The easy way you can be the weekly CNN Contributor for your industry
  • The “Best Selling Author Loophole” used by national business leaders

Brian Horn

Brian Horn
Brian Horn is long time entrepreneur and  writer for The Huffington Post on the topic of “authority marketing”.

He is also a 3 time best selling author that has helped many top celebrity entrepreneurs with their online branding and marketing.

Brian consulted exclusively with these celebrity entrepreneurs for nearly 5 years before exploding onto the scene in 2009. He has since has been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age and dozens of other media outlets.

In 2010, Inc Magazine named  an “emerging business leader to watch”.

Brian’s goal is to find the magic in each of his clients, help them position it, get national media attention for it, and leverage that attention into more customers and profits.

He is also an in demand speaker that has traveled the world entertaining and educating audiences.

Jack Mize

Jack Mize
Jack Mize is a speaker, author, trainer and one of the most respected and sought after Online Media Marketing Strategists for small business owners and and local marketing consultants.

Jack goes far beyond the front page of Google by helping business owners, executives and service professionals to position themselves as the Educator and Advocate for their prospects and customers success.

Jack has developed a system that is laser focused on quickly transitioning from service provider to industry Guru using powerful Online Media Marketing strategies that create instant credibility and provide the tipping point to make them PICK YOU.

By repositioning his clients from traditional hard sales tactics to being the Educators and Advocates for their prospects and customers success, Jack has been credited with saving businesses and changing lives.

Explore Authority Alchemy


Listen To The Authority Alchemy Podcast And Begin Your Journey


Watch Our Free Training on How To Support Your Authority


Read our blog posts that give more specific details of the authority process


Use the Authority Kickstart to Fast Forward Your Journey

"Brian Horn is the MASTER at getting your authority recognized. Within 24 hours he had gotten an article I'd written picked up for publication by the Wall Street Journal, CBS News, ABC, Fox, a nice piece in the Miami Herald and numerous other outlets who saw it and published it. If you're tired of hiding your message and authority and want to get known worldwide - the PLEASE hit Brian up."

Kevin Nations

"I've lost track of how many PR firms I've worked with and how much I've spent. Some got me some action but not that much for what I paid. And it was usually in small outlets or trade journals. "Enter Authority Alchemy. By comparison, their from another galaxy. I got an immediate mention in the Wall Street Journal, Fox, ABC, CBS, CNN and about 400 local outlets. These guys are for real. They deliver what they say they will."

Dr. Ken Christian

"At first I was a lil skeptical... but then I saw that lil red "alert" in the corner of my FB. It was a message from Brian, that said he was sending me over my WSJ logo...just after about 2 hours after saying "Don, today is the day.” Then one after another of the celebrity brands and badges started rolling in. My positioning and income level, will never be the same.


Don Wilson

"Thanks to your Jedi level skills in publicity procurement and authority alchemy, we were able to get our press release picked up by hundreds of media outlets. When potential clients see that we've been featured on the Wall Street Journal, ABC, CBS, NBC, and Fox, it gives us instant credibility as a recognized authority."

Jason S. Moore

"The "Authority" that Brian Horn offered was one of those things I never thought about before. I was instantly intrigued, but still a little cautious. I did my research, and Brian had glowing recommendations from everyone I spoke with about him.

 So I decided to get out of my own way and just do it. If you are on the fence do it...if you are skeptical, don't be."

Dr. Ben Adkins