Don’t Make These 5 Common New Entrepreneur Mistakes


Today, the world seems to be filled with bright, creative people who want to make a name for themselves.

If you are ready to branch out as an entrepreneur to bring your great idea to light, start on the right foot by learning from those who have gone before.

These five mistakes are common with entrepreneurs, and you can avoid them with a little education before you begin.

Mistake 1 – Going with your Gut Feeling Alone
Most entrepreneurs start with a great idea and a good “gut feeling” about where their idea will go, but if that’s all you have, you are destined to fail. You need to take that idea and seek validation. Make sure other people also agree that it’s a great idea.

Now, when seeking validation, don’t go to your friends or family. They are likely to agree with your idea and offer their support because they care about you. Instead, seek out the ideas of people in your industry. If you can get the ear of experts, ask them about your idea. Talk to start-up experts and see what they think of your idea.

Take some time to test the idea. Find out who your target market is, then ask them if they like the idea, and what you could improve. If you are offering a product, make a prototype and give it to your target market. Use the responses you get to adapt and adjust your idea. This will help you launch on more than just a “gut feeling.”

Keep in mind that your research and validation may bring you thoughts and feedback you did not anticipate. Your brilliant idea may need quite a bit of work to be marketable. Resist the effort to give up on your idea. Learn how to adjust and re-calculate as you figure out the best way to offer your idea to your market.

Mistake 2 – Failing to Market
“If you build it, they will come” is a great tagline for a sports movie, but it doesn’t work in the world of business.

You can’t simply develop your idea and assume it will sell itself, no matter how brilliant the idea is. You must pay some attention to marketing, both on- and off-line, to bring your idea to fruition.

One of the reasons entrepreneurs ignore marketing is the cost, yet the Internet makes it possible to market with minimal cost. Using free or low-cost marketing tools, like search engine optimization or pay per click advertising, you can make your product visible without the huge investment of traditional advertising venues.

Mistake 3 – Ignoring Your Customers
Do you know what you need to succeed as an entrepreneur? Your great idea is just the starting point. You also need customers who want what you have to offer and are willing to pay for it. No matter how great your idea is, if you don’t treat those customer well, you will not be able to succeed.

Take the time to listen to your customers, both before you launch and also after your product hits the shelves. Find out what your customers need from you, then provide it for them. Meet and exceed their expectations every single time, and your customers will start to reproduce themselves. You need your customers, so do everything in your power to keep them happy.

Mistake 4 – Lacking Focus
Your creative mind can be one of your biggest downfalls if you can’t learn to focus it. Many entrepreneurs are notorious for chasing one big idea after the next, and never actually bringing one to life.

How can you achieve the right level of focus? First, know what your idea and goals are. If you have these clearly defined, then you can evaluate all other ideas that come your way in light of your primary goals. If the idea does not help you reach a goal that is on your list, then it needs to be shelved or discarded altogether.

Mistake 5 – Failing to Hire Help
Entrepreneurs are famously independent, but if your idea takes off, you aren’t going to be able to handle it all on your own. After all, you have a limited set of talents, and many of those talents are in your vision. You need to have a team on your side that you can trust to help you bring your vision to reality.

How can you find this type of help?

Talk about your vision wherever you go, and find people who have a similar vision. When you are considering hiring someone, make the choice carefully.

First, look for people who believe in your idea. Next, look for people who have a different set of skills than you do. This will help you achieve balance as you seek to fulfill your idea and bring it to the public.

Remember, for every entrepreneur who succeeds, there are dozens of others who do not. Make sure you are poised for success by avoiding these common pitfalls.


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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