Building Authority with an Email List


Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with your list, and how to get people to trust you enough to open their wallets to you and buy your product or service.

We’ll discuss how often you should email your list and why, as well as give you examples of successful email marketers to follow.

You’ll learn how to structure your emails in order to connect with your audience and how to provide most value without sounding “spammy”.

We’ll explain how to build rapport with your email list subscribers, get them to open your emails more often and have them do what you want them to do (click links, watch videos, read articles etc.).

We’ll arm you with some useful tips and tricks you can use in your auto-responder emails that will engage your audience and make them trust you even more.

Get ready to become an educator and advocate for your brand using your email list and prepare to take your email game to the next level.

If you send out an email a day, or every other day, and it is all based on you getting more sales, or getting them back to your offer, that will burn the list out fast.


Ryan Levesque:

Andre Chaperon:

Ben Settle:

Movie: The Jerk


Be On Page 1 of Google Rap with Brian Horn

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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