The Authority Mindset – Micro Specialization

Episode 6

In Episode 4 we defined The Authority Mindset as being a customer educator and advocate.

In this episode we explore “The Authority Mindset” again…specifically we dig into something we call micro specialization.

Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics…and have profited wildly.

…and you can too.

We go over a few case studies, then go through a five step process that will help you create your own and bring your new micro specialization to market.

“A true expert, or authority, is a person who knows more and more about less and less.”

In this Authority Hack, we share a free resource that will help you crank out entertaining content and make it appear you have a staff of creative writers working for you.


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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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