Selling the Opt-in

Selling the Optin

In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for.

This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is they go straight for the sale. Most often, that kind of sale will be very tough to pull off.

We’ll explain all about the importance of the opt-in and why (knowing what’s going to happen next) we give out our email addresses and names to people.

We’ll talk about the sole purpose of the opt-in and the squeeze page.

We will explain the difference between sales copy and lead generation copy that will help you to get people to simply raise their hand.

You will learn what types of offers are currently working for getting people to opt in.

You’re about to figure out how to increase your opt-in rates dramatically and build your list like you have never done before.

Create something that is so compelling, that even if we know what’s coming next, we will still put our email in the email box.

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

Click here to add a comment

Leave a comment: