Solopreneur Marketing Plan for the Unemployable

Solopreneur Marketing Plan

We'll get into the solopreneur marketing plan later in this post, but first I want to share something.

Recently, I realized I’m unemployable.

Not employable in the conventional sense, anyway.

The good news is that being unemployable doesn’t mean you have to be unemployed.

Jack and I sat down with Michael O'Neal from The Solopreneur Hour to talk about this exact topic.

Michael used his 20 years of music and broadcast experience to build his podcasts into one of the most downloaded ones in the world.

Listen to Jack pull out some fascinating stories about how he grew that show, and also how he created a repeatable solopreneur marketing plan for other unemployable people.

Not sure if you are unemployable?

Here are five signs that you, too, may be unemployable:

1. You’re smarter than your boss, even though you don’t have an MBA

True entrepreneurs get bored quickly in school. The list of college dropouts includes Tumblr’s Karp and other names you might know: Steve Jobs, Mark Zuckerberg, Larry Ellison, Michael Dell and Bill Gates, to name just a handful out of hundreds of household names that did not have the patience for school.

Big companies use advanced degrees as a way to filter out candidates for hiring and advancement; so if you don’t have an MBA, you’ll forever be smarter than the guy or gal you’re working for.

2. You get distracted easily

JetBlue’s founder David Neeleman is one of the more public examples of the well-documented link between ADD/ADHD and entrepreneurship. Some say his ADD/ADHD contributed to the board removing Neeleman as JetBlue’s CEO in 2007. Many studies have made the connection between ADD/ADHD and entrepreneurship. There is even a LinkedIn group called “The ADD/ADHD Entrepreneur” for these entrepreneurs to connect online.

Signs you have ADD/ADHD include being distracted easily, starting several projects without finishing them, and being a hands-on learner. Sound familiar? If so, don’t expect to last as a company man or woman.

3. You think visually

Have you downloaded the Penultimate app for your iPad because you like to draw ideas?

Do you find yourself jumping to the white board in a meeting room to try to describe a situation visually?

An inclination towards visual thinking is an indicator of ADD/ADHD and another sign you should avoid getting a job where you have to lobby for your ideas in writing.

4. You have trouble listening to others

Some of my favorite entrepreneurs love talking about themselves. They like describing in detail their latest innovation, which is great if you’re in the mood to be regaled.

The problem is this: If you try to enter into the discussion, their eyes start to drift, and it’s clear they are just waiting for a lull in the conversation so they can start talking again.

It’s so natural, you probably don’t even know you’re doing it, so ask a buddy you trust or a spouse who will give it to you straight.

If you tend to be distracted when other people are talking, avoid going to work for someone who not only will want to talk, but who also will expect–even insist–that you listen.

5. You start lots of projects that go unfinished

Be honest: Do you find yourself starting something only to lose steam when you come up with your next great idea?

That’s fine if you run your own company where you can delegate the execution to others, but it also makes you difficult to manage.

Bosses like innovation to a point, but companies need employees who have the patience to see their ideas through.

Every entrepreneur has been faced with the question: Should I get a job?

Some new grads decide to put their entrepreneurial dreams on hold to get some training on someone else’s dime before they start a business.

Other owners get an offer to buy their company, contingent on them working for the acquirer for a few years. In still other cases, the entrepreneur’s company fails, leaving him with the decision to start something new or get a job to make ends meet.

Which leaves you, the entrepreneur, with one more question: Are you employable? If not, you–like Karp, O'Neal, Jack and even me –should probably stick with owning a company, not working for one.

Go ahead a listen to this episode.   Michael is a fascinating guy.

Resources Mentioned In:
Solopreneur Marketing Plan for the Unemployable

The Solopreneur Hour Podcast


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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