Focus on Less to Influence More


Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island.

Big things can come in small packages.

One of these things is the second “Pillar of Authority Marketing” known as micro-specialization.

Basically, micro-specialization is about offering  a very specific service to a very  specific sub-niche in your market, instead of trying to be the answer to everyone’s problem.

People are often worried that if they niche down the services they offer, then they’ll end up missing out on a lot of business.

But it's actually the exact opposite.

In this episode, we go over how micro-specialization comes into play in the digital attention span economy.

…and how this is starting to change the game for every entrepreneur already.

So, sit back, relax, and press the play button above to learn about one of the most powerful “small packages” you can use in your business.



About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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