How to Make People Like You


On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. Being successful in business essentially boils down to if you can get people to like you, to stay around long enough to listen to you and buy.

We will discuss the four faces of authority, how to use them and most importantly how not to over use them.

You’ll learn why you do not have to give people things to make them like you, there are many other (free) ways to accomplish this.

We’ll explain why it seems a little aggressive to say that you want to “make” someone like you. No matter who you are, how much money you have, and how popular you are, you will always have just as much people who will not like you. If you don’t believe us, look at Howard Stern or Rush Limbaugh.

We'll provide you with simple, science based influence hacks that you can use in your business to authentically influence people into liking you and clamoring to talk and work with you.

Get ready to become an expert communicator and influencer, ask the right questions, make more money and change the way that people view you to your advantage like never before.

“The first thing you have to accept is there is no universal way to make everyone like you.”


Rush Limbaugh:

Howard Stern:

Study: Harvard Study Why We Brag So Much

How to Win Friends and Influence People by Dale Carnegie

How to Remember Just About Everything by Dale Carnegie

Influence by Robert B. Cialdini

TV Show: The Office

Movie: Arthur

Arthur v The Moose

James Spader on The Office:

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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