Horn wrote the Huffington Post article, “Build a Brand Like Howard Stern: 4 Lessons from the King of All Media” on July 9, 2014. Brett Larson of Howard 100 News saw the article, and contacted Horn for an interview.
Horn stated, “Stern’s critics may not run out of unsavory words to say about him, but if you look closely at his success, from his career in radio to his foray into writing books and even TV shows and a movie, you'd know that he's on to something really good and that you can pick up several lessons from him.”
In the interview and the article, Horn went on to discuss the four branding lessons entrepreneurs can learn from Howard Stern.
According to Horn, these lessons are:
1. Be Interesting – Make your brand interesting to your target audience. No, you do not have to shock them, but you have to find ways to garner attention.
2. Set Your Brand Apart – In a crowded niche, the last thing that you want is to fit in and dissolve into the background. Get your brand noticed by differentiating it or, as some people would say, by waving your freak flag.
3. Define Your Brand – A corollary to becoming interesting and setting your brand apart is defining your brand. What values does it stand for? But apart from being a mantra, your values serve as your rallying cry.
4. Build a Community – This is about establishing a solid connection with your followers by constantly reaching out to them — a task that's not too difficult, even for newbies, considering the wealth of tools available today.
The Howard Stern Show made its debut broadcast on Sirius on January 9, 2006, and currently has more than 6 million listeners.
The full article can be read at: http://www.huffingtonpost.com/brian-horn/build-a-brand-like-howard-stern_b_5571644.html
Brian Horn is long time entrepreneur, co-host of The Authority Alchemy Show and writer for The Huffington Post on the topic of “authority marketing”.
He is also a 3 time best selling author that has helped many top celebrity entrepreneurs with their online branding and marketing.
Brian consulted exclusively with these celebrity entrepreneurs for nearly 5 years before exploding onto the scene in 2009.
He has since has been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age and dozens of other media outlets.
Inc Magazine named him as an “emerging business leader to watch”.
Brian’s goal is to find the magic in each of his clients, help them position it, get national media attention for it, and leverage that attention into more customers and profits. He is also an in demand speaker that has traveled the world entertaining and educating audiences.