The Content Hat Trick


In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content.

You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three different ways.

We'll even tell you the four things you should always be keeping in mind throughout the creative process.

To top it all off, we'll explain why you should be giving people the information they need, instead of the information that you think they should need.

This episode will give you everything you need to start producing multi-faceted, engaging content that will really go a long way in developing that relationship of authority with your audience.

You're about to find out everything there is to know about creating content that will position you as an educator and advocate for your audience.

What are you waiting for?

Click PLAY above and let's start listening!

“So many people put the mountain in front of themselves and that's really where the big obstacle is. “


This week's Authority Hack is one of the cornerstones of content re-purposing.

We'll teach you how to re-imagine your audio content in literary form.

Now you can branch your authority out in every possible direction!


Perry Belcher:



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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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