7 Best Headlines Types for High Open Rates

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Best headlines of all time courtesy of this man

For many people, opening their email accounts and clearing their inboxes have become a daily morning ritual.

Sometimes its the very first thing we do when we wake up.

It is not uncommon for many to click on the Select All button and delete messages.

But sometimes, there is that one email with a compelling subject line that manages to save itself from being automatically sent to the trash bin.

Email marketing is a powerful tool that every business should take advantage of despite the popularity and prevalence of newer platforms like social media.

But there is a big difference in using emails and getting great returns from it — and no, you do not have to rely on luck.

Over the last 6 years of writing marketing emails, I've gotten much better at getting high open rates.

Tips for Creating the 7 Best Headlines for High Open Rates

Use Flattery

By using flattery on your subject line, you immediately capture your recipient’s attention. This type of headline works best when you are trying to recruit a professional to join your organization or if you are inviting an important person to an online or offline event.

Avoid the temptation to use this headline if you want to sell a service or product or the classic bait and switch method.

Use The Element Of Surprise

Some businesses have an enviable email list. However, they can only leverage this if their recipients actually read the emails they send. If you have noticed that many recipients on your list are not actually opening your emails, surprise them with an unexpected subject line.

Then, on the message's body, ask them why they aren't reading your email and solicit advice on how you can offer something of greater value to them.

Relate To Your Audience

The main purpose of any business is to provide a real solution to its target consumers. When composing a subject headline, consider making one that will appeal to the recipient’s situation. It would also be helpful to back your claims with specific data like statistics.

Use Stats

Often, you'll get website visitors who will browse to see what your business offers. However, due to a number of reasons, they do not purchase or get your service. In order to reconnect with these interested consumers, try swaying them with statistics that will capture their attention as well as establish credibility for your business and its offerings.

Offer Something For Free

Who doesn't want to receive a gift? Offering something of great value is one of the best ways to connect with subscribers. One way to do this is to share useful content through your auto-responder.

Clean Your Email List

It takes time to build an email list. However, it is highly likely that many of your subscribers are not exactly reading your emails. Sometimes, you really cannot do anything about these subscribers and neither do they want to purchase or get your service.

If you try to offer your current subscribers a way to opt out of your list, you can zero in on those who are genuinely interested in your business and what it can offer for them.

Appeal To People's FOMO

Fear of missing out or FOMO is a relatively new phenomenon that emerged along with the rise of social media platforms. Essentially, as people look at their social media feed, they get a feeling of regret for not being able to enjoy something because they opted out.

In using this tactic, make sure to personalize the subject line. In the message's body, make a compelling case of what the recipient will miss out on if he or she does not take advantage of your offer.

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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