Going Beyond the Logos: How to Develop Your True Authority


In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience.

We'll explain how to develop your authority avatar and project your voice in a way that is consistent with your message.

You'll also find out about the power of dissecting your content strategy into one problem with one solution and how to tackle it.

On top of that, we'll teach you how you can re-purpose content in so many different ways to solve your audience's problem.

This episode will give you the ammunition you need and provide clarity that will allow you to produce content based on what you discover about yourself.

You're about to learn everything you need to speak to your audience on their level and cement yourself as the go-to authority in your field.

What are you waiting for?


This week's Authority Hack is a powerful way to make the web work for you.

We'll teach you how to connect and strategically update from all of your social sites.

Now you can develop your avatar and project that voice of authority loud and proud!


Episode 09 – Which “Authority” Are You?: https://authorityalchemy.com/authority-mindset-which-authority-are-you/

Jason Fladlien: http://jmflad.com/

Perry Belcher: http://www.perrybelcher.com

Dave Ramsey: http://www.daveramsey.com

If This, Then That: http://www.ifttt.com

Spreaker: http://www.spreaker.com


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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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