Authority Mindset: Which “Authority” Are You?


In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over.

We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best interest to call yourself one.

You'll hear all about some incredibly successful personas (that you've definitely heard of), and how their deliberate actions have lead them to positions of authority.

This episode will lay out the road map to help you craft a persona that drives your authority in the direction of YOUR choosing, not just random promotion.

You'll have the tools, advice and direction to pick the best authority persona for your niche, business model and goals.  What are you waiting for… lets get started!

Click PLAY above and let's start listening!

“What you really have to figure out is which guru you are, and which you should be!”


This week's Authority Hack gets you interviewed on the radio, and almost easier than you thought was possible.

Using Fiverr, this simple method will help you get momentum, authority and publicity via a radio interview for just $5.

Now you've got some experience, you know the process and you can leverage that authority for bigger opportunities!




If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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