Authority Marketing and Building a Passionate Following on Facebook


In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies.

We get this episode started by discussing the most powerful attributes of Facebook and why this platform is a PERFECT opportunity for engaging, testing, and relating with your followers.

You'll hear Brian's “90210 Formula” for crafting your post content, and discover the viral potential of images in your post lineup.

Whether you're looking to promote yourself as an expert, or your business as the ‘go-to' resource, this episode brings lofty social media theory down to actionable steps.

You'll be well on your way to becoming an admired and valued authority with a passionate follower base looking to share your latest content, products and services.

Click PLAY above and let's start listening!

“Give people that backstage feeling when they are looking at your Facebook posts.”


In today's Authority Hack, we talk about the iPhone app Title FX which allows you to quickly and simply turn a picture into a meme style marketing piece.

With the effectiveness of image posts on Facebook, this little tool allows anyone to snap a picture, add a caption and upload.

If you're stuck on a good quote or caption, check out to find a killer caption, or to give you ideas for your own.

Done… it's that' easy.


BACKSTAGE PASS: Facebook Authority

Brian Horn shares his methods for building a passionate following on Facebook. He digs in deep to the “90210 Formula” highlighted in this episode, and explores 4 other areas that are guaranteed to get more interaction, more followers and establish you as an authority figure in your industry.

Click here to start this training course

Title FX:

Brainy Quote:

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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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