Vanity vs Positioning

Vanity is the reason many think is the reason to work toward influencer status.

Julian Casablancas, leader singer for The Strokes said, “Vanity can easily overtake wisdom. It usually overtakes common sense.

So the reason behind the desire to become an influencer CAN’T be vanity.

It must be for POSITIONING.

You have to do the things that make it easy for others to recognize you as influencer, and then you will be able to leverage that positioning to further your career or business.

Click play above, and get the details on this very important difference.

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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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