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In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content.
We explain how fast authority triggers and slow authority triggers happen on a psychological level.
We'll talk about when you should be using fast authority content, and when you should be using slow authority content.
We'll show you how these different types of authority content integrate with social media, and what you can do to maximize your reach.
This episode will teach you everything you need to know about creating the right type of content triggers to establish yourself as that go-to authority in your field.
You're about to unlock the secrets to becoming that educator and advocate for your audience.
What are you waiting for?
Click PLAY above and let's start listening!
It's really the difference between the sizzle and the steak.
RESOURCES MENTIONED
“Little Bets” by Peter Sims: http://www.amazon.com/Little-Bets-Breakthrough-Emerge-Discoveries/dp/1439170436
“Lean Startup” by Eric Ries: http://theleanstartup.com/
