Being an Influencer vs Calling Yourself Expert


Expert is a title people give themselves.

We've all been told, “No one will anoint you, so you just have to start calling yourself an expert to be taken seriously.”

This worked well before the advent of social media, but it's something that's frequently mocked now.

But, Influencer is a title given to you by others.  

You have to do the things that make it easy for others to recognize you as influencer.

This is where you want to be.

Influencers are Educators and Advocates for the success of their clients and prospects.  This shift in mindset can change everything.

Influencers don't try to convince others that they are the “expert”.

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the “Impostor Syndrome” is hurting so many entrepreneurs.


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

Click here to add a comment

Leave a comment: