Becoming an Influencer in the Digital Attention Span Economy

Episode 31

In today’s society, Vine and Instagram videos last only a few seconds.

Ted Talks are timed precisely at 18 minutes.

Amazon Kindle has a Best Seller List dedicated to books that take 15 minutes to read.

Many websites now list how long it will take to read each article… and try to keep them all under 3 minutes.

Those who wish to influence others in today’s society have to be quick.

They have to be to the point and cutting edge in order to captivate an audience before their time or focus drifts to the next distraction.

So, if you are ready to earn the status of Influencer and the rewards that come with it you must first make sure your message is ready to be consumed in the “Digital Attention Span Economy”.

In this episode, we reveal 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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