The Digital Attention Span Content Formula

episode 35

Are you trying to sell with your content..or are you trying to influence?

Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases.

But, influencer content isn’t about creating an immediate sale, it’s about letting the right people find their way to your sales process.

When done correctly, the influencer content can create enough anxiety and curiosity to make your audience want to find out more from you.

In many respects, influencer content will stand out among the billions of pieces of content and words that are published throughout the internet.

And if you are the one creating it, you will be one of the leaders that we follow, trust, and ultimately help decide what will succeed or fail.

In this episode, we go over what influencer content is, and how to create it using 5 scientifically proven tactics.

Get out a pen and paper, then press play …your gonna want to take some notes.

Referenced Link:  Milgram Experiment


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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