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Authority Marketing: The 3 Pillars

In our very first Google Hangout, we walk you through what we call “The 3 Pillars of Authority Marketing”.

These are the basis of everything we teach and are the foundation to establish yourself as the go to expert in your marketplace.

If you have a business, if you are a free lancer, or even if you are an employee that wants to move up in your career…this video will help you solidify your positioning.

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Brian Horn
Co-Founder at Authority Alchemy
Brian Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently.

His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets.

Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.


  • Jim Broline

    See the replay, yes there is a bad echo very bad.

    But, excellent presentation, excellent- Jim

    • Jack Mize

      Thanks for the feedback Jim. We were flying without a net but was pretty happy with it over all except for the echo. We’ll get that knocked out, I enjoyed doing it way more than “death by powerpoint” presentation.

  • imran

    what camera is being used for this excellent video quality? and the streaming is super smooth too! how is this done? when i use google hangout, everything is jerky

  • Frank Felker

    I agree with Imran: I have had nothing but poor video quality when producing (attempting) Hangouts. Any hints you can give regarding your hardware, upstream bandwidth or anything else?

    Great presentation. Information-packed and well paced. Good work gentlemen.

    • Jack Mize

      Thanks Frank, means a lot coming from a guy like you that puts together some pretty powerful presentations. I’m not techie focused enough to test bandwidth numbers before trying this. I’m sure I would if it were an issue.

      I will tell you one of the keys to making dramatic differences to your video is lighting, and it’s not complicated at all.

      First, there is nothing better than natural light. If you have windows and it’s a nice day open the shades see how you look with just natural light.

      Second, there is nothing worse than the lights you probably have in your ceiling. Stop using those and you should see a big difference. If you are using natural light from the windows, make sure your house lights are off. They are horrible for video.

      Third. If you don’t have natural light available use bulbs like these–Photography/dp/B003MU7D0U/

      I use these because I know they do what I want them to do and I’m too lazy to look for alternatives at the home depot.

      I originally got my bulbs when I bought something like this

      This may be way more than you need. I use them for other photography and video as well.

      For hangouts you can certainly do the job with something like this

      Which you can get at home depot.

  • Andrea Riley

    Very good content. Recently learned of Authority Alchemy and have gained a wealth of knowledge in a short time. The echoing and quirks just added to your “Joe Every Man” avatar charm. You are giving me and my husband confidence to try new technology. “What’s the worse that can happen?” I loved the references to your wives. I had to pause it to regain composure over Jack’s wife’s comment about his stomach. Great Job!

    • Brian Horn

      Great to hear Andrea! Just get out there and do it. :)

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