The Cost of Authority


In Episode #21, we're going to start discussing the real cost of creating and establishing your authority.

We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have dramatic impact on your outcome.

We'll talk about how you can tell when you've made investment instead of an expense.

We'll also talk about why you should be shifting your focus from cost to value when evaluating worth.

This episode will teach you everything you need to know about what it costs to become that trusted authority in your field.

You're about to figure out everything it takes to become that educator and advocate for your audience.

Most people can tell you the cost of everything, but very few people can tell you the value.


Kevin Nations:

Authority Engine:

David Neagle:


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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