Adding Authority to Your Content


In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content.

We explain how to make the core focus of your content really becoming the educator and advocate for your audience.

We'll talk about how to use a “humble brag” in your content to build your authority.

We'll show you why you should be cross-promoting your content and what you can do to make that happen.

This episode will give you everything you need to create a web of authority that your audience can become tangled up in.

You're about to unlock the secrets to becoming that trusted authority in your field. 

What are you waiting for?

Click PLAY above and let's start listening!

It's really the cross promotion that creates a web of authority.


This week's Authority Hack is a humorous way to build your authority. We'll teach you how you can make “celebrity” associations work for you. Now you can make your audience laugh, and trust your authority along the way.

Here's a sample of what you can do for $5:


5 Keys to Develop Your Own Microspecialization:

Anatomy of an Authority Press Release:


About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

Click here to add a comment

Leave a comment: