Specialize Your Way To Success

askmenBrian Horn was brought on by editors as AskMen.com to pen an article about his theory of “microspecialization”.

Microspecialization means becoming an expert on a very specialized topic within your job or skill set instead of trying to be the answer to everyone’s problem.

People are often worried that if they specialize, then they’ll end up missing out on promotions. However, the promotions or new job opportunities that open up to acknowledged experts are quantum leaps forward, not incremental adjustments.

Just think about it in terms of food. Would you rather go to the best steakhouse in town for a steak, or a restaurant that serves steaks, Italian food, Chinese, Indian, and sushi?

You would most likely choose the place that specializes in steak. There is a place in Houston that specializes in “bone-in fillet,” which is even more specific than just a steak. And if I want a good fillet, I’ll go there and spend two or three times more than a fillet costs at other steak restaurants.

The same thing applies to your career.

Here’s how to go about microspecializing to become an expert.

READ FULL ARTICLE HERE: http://www.askmen.com/money/career/specialize-your-way-to-success.html

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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