Authority Mindset: Inside the Mind of Your Prospects and Customers


In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects.

We'll explain the steps you can take to educate your potential clients and let them feel like you are an advocate for their success.

You'll hear about the importance of microspecializing, and how that can do wonders for establishing your qualifications, and eventually your authority.

We'll explain how to create just the right amount of curiosity and anxiety to want to dig deeper and hear more. We'll walk you through using your web presence the right way, generating leads, and selling your prospects on giving you the opportunity to sell them.

This episode will take you inside the mind of your prospects, teach you how to empathize and understand their situations, and help you address their concerns up-front and establish yourself as a leading authority in your field.

You're about to learn the blueprint for building the trust of your clients, engaging with them, and cementing yourself as a trusted voice in their life.

What's stopping you?

Click PLAY above and let's start listening!

“The whole purpose of positioning yourself with authority is to create that tipping point, to make them pick you. “


This week's Authority Hack is a powerful tool for anyone who has considered online advertising as a means to build authority.

Use the art of re-targeting to reinforce your qualifications, and create the feeling that you were meant to be a part of their life.

You can have the tools to really become the trusted authority in your area of expertise!


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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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