A Simple Authority Marketing Offer You Can Test

In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”.

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common?

In his bestselling book, Small Bets, author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets. This way, you can learn critical information from lots of little failures, and from small but significant wins.

This authority marketing offer is not much of a financial investment on your part, and won’t take much of your time or your client's time.

It's one of the 5 Authority News Jacking formats we use for our own clients.

This one is called, “The Prediction”.  It forecasts a change that is coming very soon to a particular industry, and showcases an expert who is worthy of media asking what is going to be happening soon.

It will give you a good idea if your client base are good candidates for authority marketing offers.

We are even offering a 80% Discount on our PR Exposure Bundle that will give you 3 premium press releases, and the exact template we talk about in this show (plus the other 4 styles too).

Simple Authority Marketing Offer with this PR Exposure Bundle

Sit back, relax, and imagine how much your clients could benefit from this type of positioning and exposure.

Authority Marketing Offer Resources


  1. Little Bets Book
  2. PR Exposure Bundle
  3. Authority Agency
  4. Newsjacking Book by David Meerman Scott

Case Study


I used a tactic from the Authority News Jacking Training that inked me a deal last night increasing the value of my company by $1 million!!

Had a press release seen by an industry publication on Monday. They did a story on my company on Tuesday.

Private Equity Firm in NY saw the industry article on Wednesday. They reached out to a behind the scenes industry powerhouse they invest in to contact me yesterday morning.

Then they tracked me down and we signed a deal last night for their technology!

Matt Loughran, RankZoom.com

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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