Facebook is one of the most efficient sites for online marketing. In fact, it’s so efficient that reaching a new market is a secured advantage.
However, it’s also largely because of this that some users are prompted to block some connection efforts by certain business organizations and simply mark or report them as spam even if they’re not.
Facebook users want more control over the posts that make it to their timeline or home page, and if a business organization does not even have their approval or is completely unknown to the account owner, then that’s really an invitation to get a door shut in to the business’s face.
The issue here is how the popular media site has changed its default settings, allowing page owners to promote posts to both page fans and friends of fans who may not be the least bit interested in what the business organization presents.
This may be a rather harmless thing, but when a user blocks a certain entity, that would automatically limit the business’s promotional efforts, minimize the chance of the business reaching that user in the future with news that would appeal to him or her, and create a bad impression for the business.
So, how does a company figure out how to do a Facebook promote post in the most responsible and fully advantageous way?
Experts have come up with a good guide for those who wish to continue promoting their business activities and their pages on Facebook, and it begins with promoting only to page fans.
Just follow the steps provided below:
1. To change the settings for your posts, head to the Ad Manager.
2. Choose the page you want to promote a post on.
3. Change the default setting of Get More Page Likes to Promote Page Posts.
4. Select the Page Post to be promoted. There two 2 options for doing this; the first one is by selecting an existing post on the page, and the second one is to create a new page post.
5.Activate the following options: people liking your page post, people commenting on the post, and people sharing the page post. By doing this, the business is not the one promoting on other users’ pages; rather, they are the contacts or friends of these users with whom the business is connected. On top of this, this creates social proof which can be expected to pique the interest of “new” users.
6. Choose the audience based on location, age and gender. Doing this helps streamline marketing through Facebook which will yield more favorable results.
7. Target fans based on their interests. This will increase the likelihood of engagement.
8. Narrow down the connection so as not to annoy non-fans by selecting “Only People Connected to … Page” and leaving “Friends of Connection” blank.
9. Name the campaign and then choose your budget for it.
10. Click Review Ad first to see if there are any errors that you still need to change, and then click Place Order.
11. Finally, wait for Facebook to approve your ad.
It’s a lengthy process, but it will ensure that your Facebook promote posts reach your target audience and then get shared responsibly by your fans to their own connections. This will maintain the good reputation of your organization in the social media site and yield more positive results for your marketing.
