The Authority Mindset – Being a Customer Educator and Advocate

Episode 4 

Director Robert Rodriguez once said,”Changing the game is a mindset.

He’s right.  The first step in changing your “game” and elevating yourself to authority status is changing your mindset.

We’ll be digging into several areas of the AUTHORITY MINDSET over the coming months, but in this episode we wanted to focus on elevating your focus from one of “sell more stuff” to “being a customer educator and advocate”.

We discuss how and why a simple mindset shift can make massive differences in how you are perceived by your prospects.

“The first step in changing your ‘game’ and elevating yourself to authority status is changing your mindset.”

Keri Murphy, Host of TV's Inspired Living

Keri Murphy, Host of TV’s Inspired Living

In today’s “Authority Hack” we share how you can get celebrity endorsements for what you do.  Its a great way to tie yourself into top level celebrities for free.

We also introduce a new segment of the show, “Profiles of Authority” where we share a portion of an interview with someone that has demonstrated the ability to position themselves as an authority of their industry.

Today we talk to Keri Murphy, TV host and CEO of Inspired Living. She is also a well know host of shows on E!, TV Guide and The Golf Channel.

She is also a very successful speaker and coach with a growing global brand that focuses on helping people live their dreams.

The full interview will be available on Thursday.

Resources Mentioned

Keri Murphy’s Inspired Living TV

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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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