Anatomy of an Authority Press Release

Episode 2

Extra! Extra! Read All About It. Press Releases aren’t dead after all.

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place.

Listen to this powerful episode as we walk you through the Anatomy of an Authority Press release exposing the authority creating strategies embedded in the Wall Street Journal piece about our new show below.

You will never read or write one the same again.




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About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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