NOTE: Please do not use the following description when you introduce Brian on the interview. Brian’s introduction is provided below in the Introduction section.
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Every single day we are faced with the task of selling ourselves others. It could be as simple as getting people to Like your Facebook post. It might be closing the sale with the big but elusive client.
And every single day, we face being invisible to our prospects due to information overwhelm. If you don't radically stand out as an expert and authority in your marketplace, you are fighting an uphill battle that you probably won't win.
There’s a better way. A much better way that creates both immediate and long-term sustainable results.
Using authority positioning tactics are not only in your best interest, but in their best interests as well.
Doing this effectively, consistently, and predictably, however, takes a specific action plan.
Authorities — whether CEOs, entrepreneurs, sales professionals, consultants, etc. — seem to have a knack for gaining the trust from their target audience.
And, while, for some it might be natural, for most of us it takes work. Fortunately, it is simple when done correctly.
In this chat, Brian Horn, shows us how to take our authority positioning to an entirely new level utilizing his:
Four Principles of Authority Positioning
- Becoming an Educator and Advocate
- Defining Your Microspecialization
- Building Trust Triggers
- The Authority Snowball
Those who have mastered the tactics obtained through the Five Principles of Authority Positioning are nine steps ahead in the game…in a ten-step game.
And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!
SUGGESTED INTERVIEW QUESTIONS
We’ve all heard the the age old advice “To be seen as an expert you have to call yourself an expert”. You strongly disagree with this, in fact, you actually suggest there is absolutely no need to every call yourself an expert. Why?
You say that most people just aren’t comfortable thinking of themselves as “The Expert”. How can they get past this mental roadblock?
What are some of the reasons our listeners should start positioning themselves as an authority?
What is “Authority Marketing” and how can entrepreneurs ethically use it to grow their business?
Your concept of “Micro-Specialization” has gained a lot of popularity with your clients and followers. At the surface it may seem to go against conventional thinking. Explain how a business can grow by actually narrowing rather than broadening it’s potential market.
There is no question that you and your clients have seen amazing results with your protocol. Can dig into exactly what is involved with “Authority Marketing” and how can the people listening today, use it to ethically grow their business?
“Can the average entrepreneur really get coverage and recognition in national media without already being a well known expert? Our guest today says, “YES!”
Best-selling author, investor and entrepreneur, Brian Ainsley Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets.
Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
FREE GIVEAWAY FOR LISTENERS
All listeners can get access to Brian' step-by-step guide to becoming a conributor for Entrepreneur, Huffington Post, Inc, Forbes, Mashable and over 100 other authority sites.
They can access the training here: https://authorityalchemy.com/ultimate-list-guest-contributor-opportunities/
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