This site, and our podcast, is dedicated to helping marketing consultants and business owners understand and use authority marketing.

Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers.

In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace.

But to best explain specifically who we are, and what we do, let’s look at the two words “authority” and “alchemy”.

The definition of authority is:  a person or organization having power or control in a particular area, niche or industry.

The definition of alchemy is: the process of changing something common into something very special.

So...Authority Alchemy is the process of changing people that see themselves as “common” into a person of power in their industry.  Specifically, our clients.  And showing you how to do the same for your clients.

Authority marketing is a unique and powerful offer for your prospects and clients.
Businesses are SICK of hearing pitches from SEO, social media and web design companies.

They’ve heard it all before.

But with when you offer authority services, they are on the edge of their seat. Its new, sexy and exciting.


We deem these episodes required listening for anyone who wants to get up to speed quickly on the principles of authority marketing:

MYTH 1: I'M NOT READY or I'M NOT GOOD ENOUGH

This is such a new cottage industry that almost no one has real experience in it. All you need is a passion for helping people in a market you love.

Many of us have an inability to recognize our own talents and  abilities. Despite external evidence of our competence, we remain convinced that we are not ready to truly  succeed.

If you are here now, you've already showed passion for this topic, and in bettering yourself.

You are good enough.  We will help you with the tactics.  

MYTH #2:    I CAN'T DO IT, BECAUSE I HATE SELLING

You never have to "sell" with this offer.  We have a unique process for getting clients that never requires you to sell, cold call or even run an ad.

The very nature of authority marketing is that the person that has it, never has to "sell".  People will want to buy from them.

That starts with you as an authority marketing consultant.

MYTH 3:  THIS WILL BE EASY

Nothing in life comes easy.   Many conventional internet marketers and online entrepreneurs will try to persuade you to think otherwise.

Why? Because they’re trying to make money from false hopes.

We're here to tell you the truth:  Online business is hard.  Authority marketing included.

Now, this is not nearly as complex or hard as selling and delivering SEO, social media or PPC services.   And certainly a higher success rate than starting your own Amazon store.  But it's not easy.

We’ll do our best to guide you and give you the information you need, but I can’t force you to take action; that’s up to you.

The best way to understand the power of authority marketing, is to experience it for yourself.

The fastest and easiest way is to use a PR Exposure Campaign.

A PR Exposure Campaign uses a specific type of premium news release, and an accompanying social media and email marketing campaign at the same time.

Usually, a  premium news release sells for $149-$199 alone. But we really want to make this a no-brainer for you today, so we'll put together a special deal for you

You can get a PR EXPOSURE BUNDLE today that includes 3 Premium News Releases, content templates and a cut/paste marketing campaign for just $99.    Grab it here.

Use the news release to get your name on ABC, NBC, CBS & FOX affiliate websites throughout the United States.   Then use the cute/paste marketing campaign to leverage that accomplishment for attention in your market.   You'll quickly see how powerful authority marketing can be.

Now that you have created your own authority, it's time to do the same thing for someone else.

The end goal of this step is to have a case study or testimonial you can use when selling these services to other business owners.

In step 1, when you grabbed the PR EXPOSURE BUNDLE, you received 3 release credits.  You used one for yourself, and have 2 left over.  We'll use one of those on this step.

I recommend trying this step with someone you know, and not charge for it.   

Approach your dentist, accountant, dermatologist, real estate agent, etc.    A complete list of recommended niches can be found here.

Go through the same process as you did in the previous step.  You'll see, again, the power of authority marketing.

Then get the business owner you did this for, give you a testimonial, and you'll be ready to take this to the next level.

Now that you have created your own authority, and are armed with a case study, you are ready to test the open market.

You will need more training and resources to do this, but we've got you covered...for free.

Just send an email to support@authorityalchemy.com with the subject "I Want To Try Agency For Free"

As long as you've done the previous 2 steps, we'll give you a month in Authority Agency for just $1.

When you get access, you want to go through the Local Authority Funnel training.  This will show you our process to get 5-10 new clients in that 30 days.