First, we'd like to welcome you to Authority Alchemy! We're the founders, Jack Mize and Brian Horn. If you are a marketing consultant that wants an easier and more profitable revenue stream for your business, this page is for you.
Our core goal and desire is to:
Educate and Advocate For The Success Of All Marketing Consultants.
That’s what we're all about, and that’s what Authority Alchemy is all about too.
This site, and our podcast, is dedicated to helping marketing consultants and business owners understand and use authority marketing.
Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers.
In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace.
But to best explain specifically who we are, and what we do, let’s look at the two words “authority” and “alchemy”.
The definition of authority is: a person or organization having power or control in a particular area, niche or industry.
The definition of alchemy is: the process of changing something common into something very special.
So...Authority Alchemy is the process of changing people that see themselves as “common” into a person of power in their industry. Specifically, our clients. And showing you how to do the same for your clients.
what to expect from
Authority marketing is a unique and powerful offer for your prospects and clients.
Businesses are SICK of hearing pitches from SEO, social media and web design companies.
They’ve heard it all before.
But with when you offer authority services, they are on the edge of their seat. Its new, sexy and exciting.
We deem these episodes required listening for anyone who wants to get up to speed quickly on the principles of authority marketing:
the 3 myths of
MYTH 1: I'M NOT READY or I'M NOT GOOD ENOUGH
This is such a new cottage industry that almost no one has real experience in it. All you need is a passion for helping people in a market you love.
Many of us have an inability to recognize our own talents and abilities. Despite external evidence of our competence, we remain convinced that we are not ready to truly succeed.
If you are here now, you've already showed passion for this topic, and in bettering yourself.
You are good enough. We will help you with the tactics.
MYTH #2: I CAN'T DO IT, BECAUSE I HATE SELLING
You never have to "sell" with this offer. We have a unique process for getting clients that never requires you to sell, cold call or even run an ad.
The very nature of authority marketing is that the person that has it, never has to "sell". People will want to buy from them.
That starts with you as an authority marketing consultant.
MYTH 3: THIS WILL BE EASY
Nothing in life comes easy. Many conventional internet marketers and online entrepreneurs will try to persuade you to think otherwise.
Why? Because they’re trying to make money from false hopes.
We're here to tell you the truth: Online business is hard. Authority marketing included.
Now, this is not nearly as complex or hard as selling and delivering SEO, social media or PPC services. And certainly a higher success rate than starting your own Amazon store. But it's not easy.
We’ll do our best to guide you and give you the information you need, but I can’t force you to take action; that’s up to you.
See If Authority Marketing Is Right For You
Create Your Own Authority
The best way to understand the power of authority marketing, is to experience it for yourself.
The fastest and easiest way is to use a PR Exposure Campaign.
A PR Exposure Campaign uses a specific type of premium news release, and an accompanying social media and email marketing campaign at the same time.
Usually, a premium news release sells for $149-$199 alone. But we really want to make this a no-brainer for you today, so we'll put together a special deal for you
You can get a PR EXPOSURE BUNDLE today that includes 3 Premium News Releases, content templates and a cut/paste marketing campaign for just $99. Grab it here.
Use the news release to get your name on ABC, NBC, CBS & FOX affiliate websites throughout the United States. Then use the cute/paste marketing campaign to leverage that accomplishment for attention in your market. You'll quickly see how powerful authority marketing can be.
Get A Case Study
Now that you have created your own authority, it's time to do the same thing for someone else.
The end goal of this step is to have a case study or testimonial you can use when selling these services to other business owners.
In step 1, when you grabbed the PR EXPOSURE BUNDLE, you received 3 release credits. You used one for yourself, and have 2 left over. We'll use one of those on this step.
I recommend trying this step with someone you know, and not charge for it.
Approach your dentist, accountant, dermatologist, real estate agent, etc. A complete list of recommended niches can be found here.
Go through the same process as you did in the previous step. You'll see, again, the power of authority marketing.
Then get the business owner you did this for, give you a testimonial, and you'll be ready to take this to the next level.
Get 5 Quick Sales
Now that you have created your own authority, and are armed with a case study, you are ready to test the open market.
You will need more training and resources to do this, but we've got you covered...for free.
Just send an email to firstname.lastname@example.org with the subject "I Want To Try Agency For Free"
As long as you've done the previous 2 steps, we'll give you a month in Authority Agency for just $1.
When you get access, you want to go through the Local Authority Funnel training. This will show you our process to get 5-10 new clients in that 30 days.
We're here for you as both a guide and as a friend. We want to hear your stories. We want to know how else we can help you.
We want our experience with authority marketing consulting to be your experience too. That’s how we all learn and grow together, including us.
We do our best to respond to emails. We treat everyone equally. And we firmly believe that we're not special or brilliant in any way. Just a couple of normal guys who stumbled into this amazing world.
In everything we do here with Authority Alchemy, we truly want to make the marketing consulting world a better and more profitable place.