The New Way To Use Press Releases

episode38

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place.

In the Digital Attention Span Economy, press releases have an entirely new power  that far surpasses just getting a temporary rank in the Big G.

We go over why the old way isn’t worth your time anymore, why new method is so effective and how you can put one out today..even if you think you don’t have anything to write about.

Click Play above and be ready to change everything you thought you new about press releases.

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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