People have become more jaded, and far less trusting of marketing messages. They completely tune out all marketing and advertising.
But there still is a way to get your message to them...and for those in the know, it has become the #1 source of leads and customers.
You simply become part of the "edutainment" your best, and most affluent prospects are already consuming. And you don't have to be a polished speaker with a Hollywood face to do it.
Any business owner that has an ability to help their customers solve a problem can be extremely successful at getting new customers every week with this technique.
PROOF: Your Marketing Is Only Reaching A Fraction Of Your Prospects
Over saturation of online advertising, and a growing disdain of online marketing, is making it harder and harder for business owners like you to acquire new customers.
It's not your fault, and you aren't even "bad" at marketing. It's the world that's changed on us and left 99% of business owners floundering.
Check out these recent stats...
These stats prove that your prospects are blocking and hiding from you online...and 97% of the ones that do see your marketing messages don't even think they're relevant.
But You Can Reach Your Most Affluent Prospects Without Paying A Dime For Ads
Now that we know why your advertising and marketing results are dropping, let's look at what IS working now...and that's becoming part of your most affluent prospects "edutainment"...or the entertainment they consume with an educational aspect.
The most widely consumed edutainment format are podcasts.
It's not just techno geeks and hipsters listening either.
A recent study from the Pew Research Center found that nearly two-thirds of Americans are now use smartphones that come with a podcast listening app preinstalled.
Apple alone has over 1,000,000,000 subscriptions for podcasts (Source: usatoday.com).
This means that most of the American public has instant access to podcasts no matter where they are, and the average American has already subscribed to three of them.
...and these numbers are trending upward at a rapid pace. Especially with the more affluent.
Americans are twice as likely to be a weekly podcast listener if they make over $100K or above than if they make $50k or below. (Source: MaximizeSocialBusiness)
Here's Exactly How We Will Get You In Their Ears
I'll let you in on a little secret...
The podcast hosts need good guests, as much as you need more customers. Their business life blood is getting good guests to interview.
The best shows get dozens, if not 100's of guest pitches every week. And they are all about the same:
"Hey, I'd be a great guest on your show because I'm an expert in _________________. I've accomplished ______________ and _____________. I know I'd be a great interview for your audience. Email me back to set up at time!"
They see those ALL day, and in most cases, they get deleted instantly.
If you want to get to booked on the shows your prospects listen to the most, you have to step it up and start taking guest appearances as a serious marketing channel for your business.
REMINDER: You don't have to be a polished speaker, and you don't need to be a "big name" to make this work. You just need the ability to help a podcaster's audience (your prospects) solve just one of their small problems.
If you can do that...you are ready. You just need to get noticed - and that's where we come in.
We have a service specifically designed to help you stand out, and get booked on podcasts in your market.
It's called, AUTHORITY KICKSTART.
...you are a coach, consultant, service provider, entrepreneur or small business owner that wants more exposure for your business to highly targeted prospects, and...
In this compact video training session, you will be walked step-by-step on how to build an original and interesting interview topic, compelling suggested questions for hosts, an engaging introduction and a bio that makes people want to learn more about you.
1-ON-1 CONSULTING SESSION
Prior to interview, you will work 1-on-1 with Jack Mize to perfect what you created in the previous step. Jack will make sure yours is perfect and lends to getting you as many interviews as you can handle.
DEMO REEL CREATION
After your coaching session, we'll record an interview with you. The specific purpose of this interview is to have something to use as a demo reel on your online media page. We will also publish it on our popular show that is syndicated to iHeartRadio, iTunes, Stitcher and Spreaker.
AUTHORITY NEWS RELEASE
After the show goes live, we'll create and syndicate a custom news release that positions you as leader in your market using a technique known as authority news jacking . We guarantee it will be picked up and run by national media sites like ABC, NBC, CBS and Fox affiliates throughout the US.
CUSTOM GUEST PITCH SHEET
You'll also get a custom Guest Pitch Sheet to give to podcast, radio and TV shows hosts/producers. This will include your picture, interview topic, suggested questions, introduction, bio and contact information. This will be very graphical and stand out from 99% of all other pitches and get you more interviews and exposure. See examples further down this page.
By the time you are through this short process, you'll have a professional pitch and collateral that will instantly show that you take yourself, your business AND podcasting seriously.
You will be in the top 1% of pitches any podcast host receives, and this will result in a high percentage of bookings.
If you are ready to up your authority, get more exposure and instant access to a new sea of prospects, I invite you to join us right now.
CUT/PASTE EMAIL TEMPLATES. You can use these for the initial contact to podcast hosts. This, in combination with your custom pitch sheet and demo reel, will be all you need to start getting booked right away.
INSIDE THE MIND OF YOUR PROSPECT. In this training we take you inside the mind of your prospects and establish yourself as an authority in your marketplace. This is the blueprint for building trust, which is essential for building the trust of your clients
WHAT AUTHORITY TYPE ARE YOU? We go over the four most prominent authority personas and why specifically crafting yours will be worth it 10x over. This will help you discover yours, and give you road map that drives it in the direction of your choosing.
Whether you are just starting your business and need an initial boost to get it moving, or are a seasoned entrepreneur that wants to promote your own reality show, you need this.
Thank you guys! The authority positioning this provided was a huge part of me getting in Oxygen Magazine.
These are just a couple of the many styles and formats of the Guest Pitch Sheets we can create for you. We promise you'll have a powerful and unique Guest Pitch Sheet specifically designed to stand out and impress the podcast hosts in your market.
I'm positive that by the end of your coaching session, you'll be on fire about this project and what it can deliver. But if for some reason you have a change of heart, we'll give you a full refund right then. You walk away with a free coaching session from us. Must be within 30 days.
This was great foundation for the recent media explosion I’ve had. These guys know their stuff, and they have a passion for helping. Go for it!
If you’re tired of hiding your message and authority and want to get known worldwide – the PLEASE hit Brian up.
Book a time to talk to Brian Ainsley Horn personally, and he'll help you figure out if this is the right path for you.
Click here to schedule a free consultation call with Brian to determine if this will accomplish what you need.
If this isn't right a fit, we'll honestly tell you.
Don't wait until you think you are "ready". Get started now.