How to Get Local Marketing Clients For Authority Services

How To Get Local Marketing Clients

No matter if you are just starting out, or a seasoned local marketer, we all want to know how to get local marketing clients.

If you are following us, you probably have at least an interest in providing authority services too.

The marriage of local marketing and authority is powerful, and can be one of the easier things to sell and fulfill at that level.

Let’s get into HOW you can do this.

First, we’ll go over who is a good candidate for these services.

 

Who Is A Good Fit For Authority Marketing Services?

When you provide authority marketing services, you help leverage your client’s knowledge and experience to gain leadership status in their marketplace.

In other words, authority marketing involves sharing the fact that they are an expert in a certain field, with all their potential clients.

Once they are seen as an authority, or expert, in your particular field, it will open up the door for more sales, higher fees and other business opportunities that will in turn grow their business and fuel their success.

We’ve found these 3 traits in our best local clients:

  1. Currently spending money on advertising
  2. Uses a picture of themselves in marketing and advertising pieces
  3. They have a moderate to high customer value

However, they don’t need to have all 3 (or even one) to be a great client.  These are just the 3 we’ve seen the most in businesses that hire us.

Now that you know the traits of the perfect prospect, let’s get into how you can find some.

 

3 Ways To Get Local Marketing Clients

1.) Hiding in Plain Sight

There is actually a stockpile of clients hiding in plain sight – who are ripe for an authority marketing offer that ANYONE with the most basic understanding of it, and resources can provide. 

And their investment in authority marketing will almost immediately pay for itself – because these “plain sight” clients we help already have tons of prospects… they just aren’t converting them.

To find these, just go to Google.

Search for your local area and the niche you want to target.

For example, let’s say you wanted to target divorce lawyers in Houston.

how to let local marketing clients like houston divorce lawyers

This entire first page of results will be businesses that are already getting plenty of eyeballs, but probably not as many leads and customers.

…and that is exactly what authority marketing does best.

They already have enough people looking at them…their problem is people not choosing them.   Once you point that out, they will be more than ready to listen to how authority marketing can help.

This is THE EASIEST way get local marketing clients for authority services.

Just 3 simple steps to build your list of prospects:

  1. Pick a niche
  2. Google it
  3. Make a list of each with email and phone number

That’s it!  You have 10-15+ prime prospects.

2.) Referrals, Referrals, Referrals Everywhere

From former co-workers to one-time classmates, neighbors, parents of your kids’ friends, someone in your Sunday school class…referrals are a prime source of new business leads.

These people WANT to give you referrals!

They want to hep their friends and contacts who are struggling find the same success they have … but sometimes they may think you don’t need their referrals (Crazy, I know!), or they aren’t sure how to refer people to you, or they aren’t sure who would be best to refer to you. Help them out by making the ask!

Any type of positive experience they had with you serves as a foundation for someone dropping your name in a casual (but important) conversation or making a direct introduction.

Make sure everyone you know is aware that you’re now consulting — and ASK them:

“What local business owner in the area do you personally?”

DON’T ask them:

“Do you know anyone that can use my services?”

That gives them an easy opportunity to say “no’.

You just want an introduction to any local business owner they know personally.

3.) Get Active On Social Media

Lurkers don’t get clients, don’t build reputations, don’t get remembered, and don’t get referred new business.

Social media is a long-term marketing strategy with a long lead generation cycle.

Typically people will follow you on Twitter, or be friends with you on Facebook for months or even years before they finally decide to hire you or buy from you.

That’s why you need to be ever-present on the social networks you can commit to.

Be there with great, valuable, helpful content, answer questions, assist others, join in conversations, be engaged. Sporadic, infrequent posting dilutes the trust your network has in you.

This is why most experts suggest picking only one, and committing to it fully.

Most local businesses owners will be on Facebook, as that’s where the majority of their customers are too.  Find your local Chamber of Commerce and BNI Chapter on Facebook to find one that are already actively looking for more business.

However, I’ve known business owners who have gotten new business immediately just by reaching out and connecting to new people on LinkedIn. You can do an Advanced Search to find people in your area with specific keywords.

A WORD OF WARNING

You can not just sit behind your computer every day and expect that scads of people from all over the world will magically find you and invest their money in your products, programs, and services.

Too many new consultants  rely on the HAP Method of attracting clients (Hope and Pray) and it simply doesn’t work.

Hiding at home in your jammies and posting fiendishly on social media sites may get you a few clients, but it’s not going to sustain a six figure business.

You must get dressed and get out of the house!

If you can commit to talking to at least three different people about your business everyday, you’ll be amazed at the change you’ll see in your clients, your stress, and your income

The Best Local Niches To Target

Now, this is not the “be all to end all” list.

Some of these are better than others, and you may find a perfect niche we totally missed.

This is more of a starting point to give you some ideas to target with the Hiding In Plain Sight Method.

Lawyers
Divorce Lawyers
Bankruptcy
Personal Injury
Estate Planning
Business Formation

Real Estate
Realtors
Home Inspectors
Home Appraisers
Mortgage Brokers
Real Estate Investors
Foreclosure/Short Sale

Health/Beauty
Hair salons
Day spas
Cosmetic Surgery
Dermatologists
Chiropractors
Dental
Gyms
Personal Trainers
Weight loss specialists
Dieticians
Massage Therapists

 

Insurance
Car
Life
Independent Agents
Annuities

Home Services
Air Conditioning/Heating
Handyman
Heating And Cooling
Painters
Plumbers
Bathroom Remodeling
Kitchen Remodeling
General Contractors
Decks & Porches
Pools & Spas
Roofing
Fencing
Landscaping
Siding
Flooring
Security Systems
Interior Designers
Home Theater Services

Profession Services
Accountants/CPAs
Financial Planners
Consultants
HR Specialists

Events
Florists
Catering
Photography/Videography
Disc Jockeys
Weddings
Limousine
Personal Chefs

Misc
Child care
Veterinarians
Pet groomers
Tattoo shops
Martial Arts School

 

 

Get Local Marketing Clients

Get Local Marketing Clients

Get Local Marketing Clients

Get Local Marketing Clients

 

 

 

 

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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