One day last year while I was visiting my parents, my mother told me to go through an old box in the attic and decide what to keep and what to trash.
In that box, I came across a binder with some of my college work in it.
There was a paper I did for an "Intro to Television" class on how night time dramas follow a specific a proven story structure. Over the last 50 years, this formula was proven to keep viewers entertained over a long period of time (years or even decades).
Now, as embarrassing as it is that I took a "Intro to Television" class in college, rereading that paper fascinated me. This time I saw it through a whole new set of eyes.
At a high level, the formula is the method for alternating story lines in a very specific way throughout each episode, and season. The purpose is to maximize engagement with the viewer...and keep the audience watching. And they ALL do this.
I immediately began to think of ways I could use this same proven Hollywood formula in my marketing.
After running through several ideas (most of which were terrible), I decided to try it out on Facebook.
Think about it... All we do on Facebook is tell stories, just like TV shows.
Some television shows are boring and no one watches. Others are compelling and build strong and passionate followings fast (think about recent hits like Breaking Bad, Walking Dead and Sons of Anarchy) .
...just like some people on Facebook just seem to capture the attention of others.
I thought, "Maybe there is a pattern between what make a TV show interesting, and what makes a person on Facebook interesting."
I converted this format to work with Facebook posts, and implemented it.
Well, nothing is ever as easy as you think. It failed...BIG TIME.
But I knew I had something, so I tried again. And again. And again.
After almost 4 months of wasted time and energy, I finally found the pattern.
Within a week my engagement went from 10-15 interactions per post to over 50. Within a month it was closer to 100. Some going past 500 or even 1000!
The engagement put my name and face (and even sales messages) in front of thousands of people...and I wasn't buying any ads. I even started to received unsolicited messages from people ASKING HOW THEY COULD HIRE ME (AND GIVE ME MONEY)!
I knew was on to something big!
So, I started to research other "engagement hacks" that Hollywood uses in their story telling. I figured if one could work so well, there must be another one I could use in my marketing.
Well...I ended up finding four more of these Hollywood engagement techniques.
Facebook was running like a well oiled machine for me and my business. I was getting traffic to my site, qualified leads coming in on a consistent basis...and even messages from people wanting to sign up for high dollar consulting packages.
Now, I make posts that deliver over $10,000 in revenue.
I told people about this success and most said, "Well, its because you're Brian Horn. You have a built in following. I can't do that too."
So, I decided to test if others could apply these same 5 tactics and achieve similar results. Even people without a any type of following or mailing list.
Well, I recently taught these techniques as part of a 3-day training event in Las Vegas that attendees paid $5k to attend. The participants were regular entrepreneurs from a wide range of businesses. There was a doctor, limo company owner, info marketer, marketing consultant, executive suites company owner and a professional recruiting consultant.
These regular business owners were all able to implement the same strategies at the event, and quickly saw results LIVE while we watched.
They were able to upgrade their their perceived "authority status" almost instantly.
...and I don't take credit for their success.
Remember, I just stumbled on the formula digging through a box of old college papers. This is a PROVEN BLUEPRINT used by Hollywood power-players for decades.
Then, I simply shared my research with them. These studios have already done all the work, I just tweaked it a bit to work with Facebook.
And now I invite you to take advantage of the research too. You can quickly become perceived as the authority of your marketplace and start getting clients from Facebook.
So, if I could show you how to build rock solid trust and engagement that will be the foundation for...
