Fast Authority vs. Slow Authority

Tortoise and hare

In Episode #20, we’re going to start discussing the differences between fast authority content and slow authority content.

We explain how fast authority triggers and slow authority triggers happen on a psychological level.

We’ll talk about when you should be using fast authority content, and when you should be using slow authority content.

We’ll show you how these different types of authority content integrate with social media, and what you can do to maximize your reach.

This episode will teach you everything you need to know about creating the right type of content triggers to establish yourself as that go-to authority in your field.

You’re about to unlock the secrets to becoming that educator and advocate for your audience.

What are you waiting for?

Click PLAY above and let’s start listening!

It’s really the difference between the sizzle and the steak.

RESOURCES MENTIONED

“Little Bets” by Peter Sims: http://www.amazon.com/Little-Bets-Breakthrough-Emerge-Discoveries/dp/1439170436

“Lean Startup” by Eric Ries: http://theleanstartup.com/

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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