How Trump Is Using Authority Marketing To Take The Whitehouse

Who else, other than Donald Trump, offends both conservatives and liberals almost equally? Yet, he’s still winning his half of the presidential election.

Even with the horse and pony show (bordering on three ring circus) that is the Donald’s campaign, he is having a great deal of success. More than likely, though, this has nothing to do with his political fervor, but instead his use of some basic authority marketing combined with psychological tactics he’s used in the boardroom for decades .

The following outlines the authority marketing and psychological tactics that Trump has utilized with great success during his presidential campaign:

1.) Makes Himself Look Like An Idiot

Getting ready for @nbcsnl commercial.

A photo posted by Donald J. Trump (@realdonaldtrump) on


We all know that Trump isn’t really an imbecile, no matter how much evidence he might put forth. After all, no idiot can make as much money and be as successful as Trump.

No, Trump is not a dummy. He lets his opponents think he is though, as part of his strategy. He does this to trick his opponents into not preparing well for him.

For example, if everyone else on the debate stage considered Trump a genius, they would likely prepare really well to face him.

As it stands, they don’t, and as a result, Trump can sometimes surprise them with a pertinent point, which they are not prepared to counter.

2.) He Gets His People

A huge part of Trump’s past success was in the real estate industry. Incidentally, to have success in real estate, you have to know your competitor and/or customer.

Trump uses this strategy in his political campaign by catering to his followers.

They liked a tough talking American who isn’t afraid to say what he thinks. He doesn’t pull any punches and that endears him to his constituents.

3.) He is Polarizing


The Donald is an expert in entertainment and he knows that the shock factor cannot be overstated. He also knows that if you try to please everyone, you don’t win over anyone.

Therefore, he doesn’t try that. He goes instead for the shock and awe factor.

Another example of a person who has used this tactic with much success is Howard Stern. That is why he makes over $500 million yearly by insulting people.

4.) He Asks For More And Expects Less

Another strategy that Trump is using successfully in his political campaign is the art of haggling.

Everyone knows when you go in to negotiate a deal, you never lay everything you have on the table. You wait and aim high, then take less.

An example of Trump doing this is when he claims he is going to throw all illegals out of the country. He probably won’t get anywhere near that, but he knows to aim high not low.

5.) He Utilizes The Magician’s Trick

A good magician can successfully use the art of misdirection. In other words, they draw your eye one way, while they are working on something in another location.

Trump does this as well.

For example, he gets riled up, loud and brash with his face turning beet red. This draws the media’s attention like a moth to a flame.

Meanwhile, he is speaking to his supporters and continues to build his successful campaign, keeping the media off the main issues he wants to camouflage.

There is no doubt that the Donald is an entertainer extraordinaire. With his outrageous statements and bold stances on virtually every hot topic, he has truly beaten the politicians at their own game.

However, it seems that his whole campaign is just that, a game.

Does anyone really think that he would make a good president? After all, a president should be mild-mannered, yet strong, and respectful enough to not anger and ostracize other world leaders.

Whether you believe he could handle the job of Commander in Chief or not, though, you have to admit he is a brilliant showman who can teach us all a thing or two about getting ahead.

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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