Brian Horn was contacted by the editor at popular men’s site, AskMen.com to explain how young executives can implement authority marketing in their careers. This is the article he wrote for them. Republished here with permission
Competition for jobs is fierce, and salaries are flat. Whether you are working at the front desk, sales, or in the back office doing support, chances are that you’re working harder than ever just to stay even. When management sees you as part of a team, it’s hard to be noticed, appreciated and — more importantly — rewarded for your hard work. If management only knew the things you could do; if they knew they had an authority instead of a worker…
Brian Horn, co-host of Authority Alchemy, says he has the answer. He uses the following five authority principles to manage his clients’ public images and present each one as an industry leader. You can use the same five authority principles to redefine your value to your employer, your relationship with your job and to position yourself as the authority on your job.
The process begins with a simple redefinition.
READ THE FULL ARTICLE HERE: http://www.askmen.com/money/career/become-an-authority.html