4 Instant Influence Triggers For The Digital Attention Span Consumer

Episode 33

What are some essential things you need to know before you can begin to influence?

First, you have to identify your perfect prospect.  Think less about who you’ve sold the most to, and more about who you have the most success in helping.

Next, you have to be able to concretely explain how they can achieve the outcome they want or need. Explain it like you are explaining it to a 10 year old.

Then, you need to determine if your perfect prospect is consciously aware that they want or need your solution.

Once you know this information about your Purchase Driven Prospects you can build your message to address the 4 Instant Influencer Triggers for the Digital Span Consumer.

Listen to this episode to learn what these 4 Instant Influence Triggers are, and how you can use them to become a powerful influencer in your market.

 

About the author

Brian Ainsley Horn

Brian Ainsley Horn is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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